Top 5 Fashion Games on Android in Italy Q3 2021

In Q3 2021, the top 5 fashion games on Android in Italy showed varied performance trends in downloads, revenue, and active users. Here’s a detailed look at how each app fared during this period, according to Sensor Tower data.

Hair Challenge

• Weekly revenue for Hair Challenge saw fluctuations, peaking at around $13K in mid-August before stabilizing around $8K towards the end of September.

• Weekly downloads started strong at 62K at the beginning of the quarter but gradually declined to 42K by the end of September.

• The app’s active users also showed a declining trend, dropping from 160K in late June to approximately 97K by the end of September.

Fat 2 Fit!

• Fat 2 Fit! experienced a notable rise in weekly revenue, hitting $18K in early August but saw a decline to $14K by late September.

• Downloads exhibited a downward trend, starting at 81K in late June and falling to 12K by the end of September.

• Active users dropped significantly from 143K in late June to around 22K towards the end of the quarter.

Doll Designer

• Doll Designer showed a late surge in revenue, reaching $12K in the last week of September.

• Downloads peaked at 40K in early August but decreased to about 16K by the end of September.

• Active users followed a similar trend, increasing to 56K in mid-August before declining to 32K by the end of the quarter.

Fashion Battle - Dress up game

• The revenue for Fashion Battle - Dress up game saw a steady increase, peaking at $19K in mid-September and maintaining around $18K towards the end of the quarter.

• Downloads fluctuated, with a high of 26K in mid-August, but dropped to 10K by the end of September.

• Active users showed an overall increasing trend, climbing from 46K in late June to a peak of 77K in late August, before settling at 46K by the end of September.

DIY Makeup

• Weekly downloads for DIY Makeup started at 47K in late June but decreased steadily to 8K by the end of September.

• Active users began at 150K in late June, fluctuated throughout the quarter, and ended at 45K by late September.

These insights highlight the dynamic nature of the fashion game market on Android in Italy during Q3 2021. For more detailed analytics and insights, visit Sensor Tower.